At Sparkle Designs, every dress is individually designed by Beverley Holley has worked closely with many of the worlds top professional and amateur dancers for nearly 20 years. Sparkle Designs Ltd is the natural choice for your next dance dress.

We still manufacture everything except practicewear from our home design studio, now in Eastbourne for almost 5 years, and a 3 minutes walk from the classic Victorian promenade (we were based in Crawley for 5 years previous), which allows us to continue to offer great prices on fantastic dresses! Our Practicewear range is made in the USA by Dance America and we act as a UK distributor.


We create bespoke couture dresses, Ready to Wear and Made to Measure. It is our personal commitment which ensures you receive a courteous professional service and direct contact with your designer at all times.

Our range is lovingly created by our dedicated team exclusively in England, with the focus on quality and attention to detail, using only the finest fabrics and Swarovski Rhinestones.

Every dress is unique, expertly designed to attract attention on the dance floor. Our Ballroom dresses exude elegance, class and grace. Our Latin American dresses are dynamic, eye catching and exciting

We regularly visit exclusive silk and fabric shops in London, to find beautiful fabrics which are featured on a selection of our Ready to Wear dresses. Sparkle Designs Ready to Wear dresses are made to the same high standards as our Made to Measure range.

For Made to Measure dresses, we interpret your desires, preferences, colour and style, to ensure you feel comfortable, confident and special!

We also offer our extensive unique design portfolio, where a complete bespoke design can be chosen, or ideas gained to create your perfect dress.

There are other dressmakers, but only Elegant Couture specialist…

Sparkle Designs